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FDP Forum / Fender Amps: Vintage (before 1985) / '60s and 70's retail prices of Fender amps?



Mar 25th, 2012 05:08 AM   Edit   Profile   Print Topic   Search Topic

I was curious to find out how much Fender amps cost back in 1960's and 70's and after having no luck on Google, thought maybe someone here either had experience of buying back then or had some old sales literature?

I remember I paid £195 for my 1973 Hardtail Strat new in a sale but that its full RRP was more like £230 and a standard Tremolo model about £250.

In those days there was only one standard of model; no hard case or gig bag (!) and you paid extra for sunburst... the standard colours in UK were mostly - Black, natural, blonde, white, red... Sunburst, Black and Blonde being the most common - especially true for Teles too. I seem to remember a Blonde Telecaster was about £215 rrp...

I got to thinking this after digging out my little booklet that came with my Strat in which was brief details of the Fender Amps lineup circa 1973 and how 'perfectly matched' they were to my Stratocaster's circuitry!!

Old Fender Booklet pdf

(This message was last edited by SpiroGiro at 05:10 AM, Mar 25th, 2012)

Contributing Member


Top dog in a litter of mutts
Mar 25th, 2012 04:01 PM   Edit   Profile   Print Topic   Search Topic

Thanks for posting that booklet.

I owned a '73 natural Strat in 1975--got it in a swap for my 1962 Bass VI.

Of course as a used guitar it did not come with any case candy.

Contributing Member


Throw in a pick and you've got a deal!
Mar 25th, 2012 04:48 PM   Edit   Profile   Print Topic   Search Topic

I used to own a bunch of old Fender catalogs from the 60's and 70's. I sold them all but before I did, I made copies of all of them. I put them all in a big 3 ring binder. Lots of good information, including prices.

SpiroGiro - where did you find this catalog? I sold all of my catalogs to a guy from the UK or Germany when I was at a Dallas Guitar Show. This was probably 10-12 years ago.

Contributing Member

Alexandria, Virginia

Mar 25th, 2012 06:10 PM   Edit   Profile   Print Topic   Search Topic

From a 1968 price list:

Dual Showman 950.00
Showman Amp 690.00
Twin Reverb 499.50
Bassman 449.50
Bandmaster 439.50
Super Reverb 429.50
Pro Reverb 399.50
Vibrolux Reverb 329.50
Deluxe Reverb 259.50
Princeton Reverb 189.50
Princeton Amp 119.50
Vibro Champ 89.50
Bronco 89.50
Champ 69.50

These were list prices and I seem to remember that these prices stayed fairly stable (maybe slight increases) until around 1971 or so when I stopped tracking them. In the DC area some music stores sold the larger amps at a 20-30% discount.

A Twin Reverb back then sold new for around $400 or less. Think they were $375, I never bought new, just watched the prices...
You could buy a used one BF or SF in excellent condition for $250 out of the classified ads in the newspsper almost any weekend.

(This message was last edited by SS2 at 05:00 AM, Mar 26th, 2012)

florida telepicker

USA Fort Lauderdale

Dave W.
Mar 25th, 2012 07:34 PM   Edit   Profile   Print Topic   Search Topic

In 73 I bought a new Tele Deluxe with a Vibrolux Reverb Amp. IIRC the guitar was about $350 and the amp maybe $375, but I could have that backward. I have killed a lot of brain cells over the years so don't take this to the bank, but I seem to remember taking out a loan for $800 to buy them both. Still got them too, all original. Counting on them for my retirement :) Great amp but I never bonded with the deluxe. Wish I had bought a plain old tele or strat.



Mar 25th, 2012 11:37 PM   Edit   Profile   Print Topic   Search Topic

Florida tele picker your memory is still good! $375 is what I paid for my '73 Vibrolux Reverb brand new.

There should be old Fender price lists available by doing a search I would imagine. I still have the 1972 catalogue and separate price list from my purchase. I would be happy to post any prices from it if you can't find ithem online.

Funny how the '72 catalogue has a bunch of older style amps in it that still have AMP written on the faceplate.



Mar 26th, 2012 03:55 AM   Edit   Profile   Print Topic   Search Topic

The 'tag' booklet came with my new Strat in '73 The 'case candy' then also included a discretely branded leather strap (Fender on the buckle), a grey (non curly! - unusual for the era!) 6' guitar cable with heavy-weight and removable jacks, a polishing cloth and allen wrenches - all beautifully supplied in a scrappily gaffer taped-up a plain cardboard box!

I have all the items including box still - cable still good and used on my keyboard midi rig!

You can set up a free account with something like 4shared and upload and then share a link to the file... I actually use a great utility called Dropbox that gives you 5Gb to use free to transfer and backup files so you have access to them from any computer in world so long as is an internet connection. Would be great to see your PDF !! Just google and you will find the links...

Contributing Member

Alexandria, Virginia

Mar 26th, 2012 07:16 AM   Edit   Profile   Print Topic   Search Topic

Spiro, I was updating my post while you were posting... computers and I do not get along well.
I was wrong, it's not a PDF file, it's a jpg picture or scan of a price list I ran across years ago that I somehow managed to make copy of and saved into a Windows picture and Fax viewer file without knowing I did it... I think this is a price list former FDP member DocAmpVanCamp posted at one time, but not sure.

If you'd like, my light is on, send me an email and I'll forward it to you and you can take it from there. I think I know how to attach it into an email, after that I'm lost.

Interesting to see some of the Tele prices from back then... Still have the guitar and awhile back ran across the receipt (can't find it now, put it someplace for safe keeping... lol) for my 72 Custom Tele... New, Black/maple neck, about $225/230 for guitar, case and tax was about $270 total. This was Jan, 1974.




Mar 26th, 2012 02:00 PM   Edit   Profile   Print Topic   Search Topic

This post brings back memories. In the early 80's I bought 2 BFSRs from ads in the paper for $275 each, a '64 Strat for $400, and a '53 Deluxe for $300. Sold that Strat in '89 for 2K but only doubled up on the BFSRs. Lots of Supers in the paper back then.

Contributing Member

Alexandria, Virginia

Mar 27th, 2012 05:34 AM   Edit   Profile   Print Topic   Search Topic

Was able to download it, here's the...

1968/69 Price List

Power Trio

West Virginia

Mar 27th, 2012 07:30 AM   Edit   Profile   Print Topic   Search Topic

I have a copy of the original invoice for my 69 drip edge VL and the person paid $275 plus 3% tax
and then another $10.95 for Misc items I presume to be strings,cords and the like.
sales slip doest mention a cover nor did the amp have one when i got her



and meanwhile, I'm still thinking. . .
Mar 27th, 2012 08:47 AM   Edit   Profile   Print Topic   Search Topic

So that would be $1,875 today.

Inflation Calculator

Power Trio

West Virginia

Mar 28th, 2012 01:26 PM   Edit   Profile   Print Topic   Search Topic

i think that inflation calculator is FOS.

now way my LP in 1980 for $525 is $1450 today.

or my stang in 88 for $2200 is $4200 today

but my $17 K for my 93 stang is $27K today.

Paul Boudreau
Contributing Member

Washington, D.C.

Real guitars are for old people.
Mar 28th, 2012 01:48 PM   Edit   Profile   Print Topic   Search Topic

Inflation and a specific market are two different things. If that were not true, the '55 3x10 Bandmaster I bought in '84 for $600 would be worth some $1300 now.

BBQ Gord


Didn't chew kill my bruvah?
Apr 3rd, 2012 09:44 PM   Edit   Profile   Print Topic   Search Topic

Remember a Jazzmaster was their premium instrument and was worth more than the Strat... Isn't a '62 Strat worth 3X more than a '62 Jazz?

FDP Forum / Fender Amps: Vintage (before 1985) / '60s and 70's retail prices of Fender amps?

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